Our Blog
From our sales reps to our shipping managers, we have insight about how to make your jobs easier and your publishing efforts more successful. Tune in.
Lane Press Announces Partnership Enabling Greater Postage Savings
Lane Press has announced that it has partnered with Enru Logistics and Postal Optimization to provide its customers with […]
Print & Probability
Using print strategically to increase the odds of reader engagement.
By Jeff Joseph
Print serves as an essential component of the Luckbox magazine […]
5 Tactics to Trim Your Magazine Printing Costs Now
By Betsy Robertson
National Account Executive/Lane Press
Recently, I received an urgent email from a university communications director and her colleague […]
How to Reinvent a Magazine
Starting with a clean slate, without a lot of money, and without going crazy.
By Chris Horn
Director, University Writers Group/University […]
10 Do’s and Don’ts for Managing Cash Flow
By Bill Gentes
Former Vice President and Chief Financial Officer/Lane Press
For most publishers, cash flow is more important than even […]
Focus Your Features With a Creative Brief
By Betsy Robertson
National Account Executive/Lane Press
One of the most confounding yet ultimately rewarding aspects of creating a magazine is […]
Three Ways to Use Your Alumni Magazine to Woo Young Grads
By Betsy Robertson
National Account Executive/Lane Press
Despite higher education’s current obsession with electronic communication, recent college graduates are still avid […]
From Spray & Pray to Educate & Engage: How One Association Transformed Its Ad Sales Program (and Results) Using Content Marketing
By Beth Renaud
Marketing Manager/Lane Press
You’ve heard a lot about content marketing—the practice of producing helpful rather than promotional content […]
To Perfect Bind or Saddle Stitch, That is the Question
By Peter Joslin
Finishing & Distribution Manager/Lane Press
Should we perfect bind or saddle stitch our book?
I hear this question […]
Digital First: A Radical Idea for Print Publishers
By Beth Renaud
Marketing Manager/Lane Press
For traditional publishers with a predominantly print-first workflow, the idea of going “digital first” is […]