Our Blog
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Supercharge Your Socials
Use these tips to increase your magazine’s social media reach and engagement.
By Cassandra Sproles
I had been out of college […]
The P’s in Our Pod
Podcast production, publishing, and promotion.
If podcasting were easy, everybody would do it. Wait! What? Everybody is doing it? Hmpf. This […]
5 Moves for Remaining Relevant in a Google-Takes-All World
The Post-AI Media Playbook
By Kate Hand
Last fall, I gave a presentation to Gardner Business Media’s content creators and sales […]
The Data-Inspired Editor
A magazine worth making is worth measuring. Kellogg editor LeeAnn Shelton shares how she learned to love data analytics and approach […]
Content Strategy in the Age of AI
The forthcoming AI-enabled ubiquity of knowledge will ultimately impact every publisher’s visibility. But focusing on your differentiators and gaining […]
The Power of Recommendation-Based Selling
How to use social proof and data analytics to better engage advertisers and increase ad sales.
By Ryan Dohrn
During my […]
Webinar Recap: How to Save on Postage Using Mail Optimization Strategies
June 6, 2024
Did you know that the BEST way to save on postage is to use Mail Optimization Strategies—specifically, […]
Webinar Recording: July 2024 USPS Postage Increase & How to Save With Promotions and Incentives
May 2, 2024
If you couldn’t attend our webinar on April 23, 2024, we’ve got you covered with the session […]
Lane Press Announces Partnership Enabling Greater Postage Savings
September 5, 2023
Lane Press has announced that it has partnered with Enru Logistics and Postal Optimization to provide its […]
Print & Probability
Using print strategically to increase the odds of reader engagement.
By Jeff Joseph/Luckbox
Print serves as an essential component of the Luckbox magazine […]