The Lane Process

The Lane Process

We’re about two things: making the best magazines possible and making it easy for publishers to work with us. Here we share some of our secrets.

Mailing List Mistakes: 7 Common Problems That Will Hamper Your Delivery

By Jason Kiefer
Mailing Systems & Postal Affairs/Lane Press
The key to getting your publications expeditiously into the hands of your […]

No One Likes Wrinkles: How to Avoid Fluting in Your Magazine

If you’ve been in magazine publishing for any length of time, you’ve probably seen fluting. It’s when a page […]

Knockout Type: How to Make It Pop

Q: I notice that white knockout type in folios sometimes looks slightly red. How can I avoid this in […]

6 Common Questions About Intelligent Mail Barcode

By now, you’re surely familiar with the Postal Service’s Intelligent Mail Barcode (IMb). At the very least, you’ve heard […]

Communicating Redesign Aspirations: A Sample Scope of Work Letter

Even editors can be at a loss for words when it comes to expressing their needs for a magazine […]

8 Designers with an Eye for Alumni Magazines

Thinking about embarking on an editorial and/or visual overhaul of your alumni magazine? Here’s a short list of designers […]

White Paper: The Transformation Mandate

Association publishers: Do you look at the typical lifecycle of memberships in your organization? And, do you strategically plan […]

What’s TAC and Why Should You Care?

“Total Area Coverage” – or TAC for short – refers to the amount of ink coverage called for in […]