The Lane Process

The Lane Process

We’re about two things: making the best magazines possible and making it easy for publishers to work with us. Here we share some of our secrets.

Press Check: The Last Step—And Opportunity—On the Way to Print

What exactly is the goal, and benefit, of a printing press check? We gathered opinions from those who know.
Have […]

Launching a New Title … Inside an Existing One

A regional publisher limits exposure and maximizes opportunity with a unique approach.

It should come as no surprise that the staff […]

Unfolding and Unfolding

A clever timeline layout honors a president of nearly 30 years.

The editorial team at UT Journal, the alumni magazine of The […]

Scratch ‘N Sniff!

One magazine, multiple points of creative engagement.

Convene is the magazine produced by PCMA, a nonprofit professional organization for the organizers […]

Spotlight: UTA Earns a 4.0

Looking for a little extra credit, UTA produces four covers for their summer issue.

At The University of Texas at […]

Wrap Star

A clever wraparound creates more ad space without compromise.
Risk Management is the flagship publication of the Risk & Insurance Management […]

Mailing List Mistakes: 7 Common Problems That Will Hamper Your Delivery

The key to getting your publications expeditiously into the hands of your readers is (drumroll please) … DATA. Specifically, […]

No One Likes Wrinkles: How to Avoid Fluting in Your Magazine

If you’ve been in magazine publishing for any length of time, you’ve probably seen fluting. It’s when a page […]

Knockout Type: How to Make It Pop

Q: I notice that white knockout type in folios sometimes looks slightly red. How can I avoid this in […]

6 Common Questions About Intelligent Mail Barcode

By now, you’re surely familiar with the Postal Service’s Intelligent Mail Barcode (IMb). At the very least, you’ve heard […]