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Lane Press has announced that it has partnered with Enru Logistics and Postal Optimization to provide its customers with greater distribution and postal cost savings in the face of escalating postage rates.

The United States Postal Service (USPS) began twice-yearly postage rate increases on market dominant products in January 2023 as part of its 10-year plan to achieve financial sustainability. This means publishers can expect to see postage rate increases every January and July for the foreseeable future.

Given that postage and distribution account for a large percentage of a magazine publisher’s budget – 50 percent or more – it is imperative that mailers and publishers find ways to mitigate the impact of these rising costs.

That is the goal of Lane’s strategic partnership with Enru.

Enru is a proven third-party mail and logistics solution that simplifies the complexities of distribution using proprietary technology, leading postal optimization solutions, and strategically located consolidation facilities. “This infrastructure and expertise enable Enru to fully leverage all possible optimization strategies – including process automation, co-mingle/co-mail, and high-density carrier route sortation – that translate into huge savings,” says Chris Armstrong, Executive Vice President at Lane Press. “Our assessment shows that each of our current customers has the potential to save 10 to 20 percent, or more, per mailing. When you’re publishing multiple times per year, that equates to substantial cost savings.”

“Our team stands ready to provide magazine publishers with a complimentary distribution analysis to identify improved efficiency and savings opportunities,” says Armstrong. “Each analysis is tailored to the publisher’s unique mailing list and business objectives. It provides a side-by-side comparison of mailing strategies along with an estimate of potential cost savings.”

Lane Press has excelled at offering its customers distribution expertise and savings to date. This new partnership will enable the company to deliver even more distribution options, more efficiencies, and more savings. “This is exciting,” says Armstrong. “We are essentially giving magazine publishers more control, within their budget, over their distribution costs at a time when rising prices feel out of their control.”