Our Blog
From our sales reps to our shipping managers, we have insight about how to make your jobs easier and your publishing efforts more successful. Tune in.
Webinar Recap: How to Save on Postage Using Mail Optimization Strategies
June 6, 2024
Did you know that the BEST way to save on postage is to use Mail Optimization Strategies—specifically, […]
Webinar Recording: July 2024 USPS Postage Increase & How to Save With Promotions and Incentives
May 2, 2024
If you couldn’t attend our webinar on April 23, 2024, we’ve got you covered with the session […]
Lane Press Announces Partnership Enabling Greater Postage Savings
Lane Press has announced that it has partnered with Enru Logistics and Postal Optimization to provide its customers with […]
Print & Probability
Using print strategically to increase the odds of reader engagement.
By Jeff Joseph
Print serves as an essential component of the Luckbox magazine […]
5 Tactics to Trim Your Magazine Printing Costs Now
By Betsy Robertson
National Account Executive/Lane Press
Recently, I received an urgent email from a university communications director and her colleague […]
How to Reinvent a Magazine
Starting with a clean slate, without a lot of money, and without going crazy.
By Chris Horn
Director, University Writers Group/University […]
10 Do’s and Don’ts for Managing Cash Flow
By Bill Gentes
Former Vice President and Chief Financial Officer/Lane Press
For most publishers, cash flow is more important than even […]
Focus Your Features With a Creative Brief
By Betsy Robertson
National Account Executive/Lane Press
One of the most confounding yet ultimately rewarding aspects of creating a magazine is […]
Three Ways to Use Your Alumni Magazine to Woo Young Grads
By Betsy Robertson
National Account Executive/Lane Press
Despite higher education’s current obsession with electronic communication, recent college graduates are still avid […]
From Spray & Pray to Educate & Engage: How One Association Transformed Its Ad Sales Program (and Results) Using Content Marketing
By Beth Renaud
Marketing Manager/Lane Press
You’ve heard a lot about content marketing—the practice of producing helpful rather than promotional content […]