June 6, 2024
Did you know that the BEST way to save on postage is to use Mail Optimization Strategies—specifically, drop shipping & co-mailing? This is because the USPS rewards mailers for consolidating mail and streamlining its entry into the postal system.
Last week, we hosted a webinar with our partner, Enru Logistics and Postal Optimization, to help magazine publishers understand the ins and outs. Lane Press and Enru established a partnership in August 2023, since which time we have saved our customers, combined, over a million dollars in mailing costs!
If you mail your magazines by USPS Marketing Mail Class OR Periodicals Class, this webinar applies to you!
If you missed it, you can check it out now:
Staying informed about mailing tactics and opportunities is crucial for publishers aiming to maximize their impact while maintaining cost efficiency.
Email us with any questions: [email protected].
Mail Smart! Save Big!