May 15, 2025
In its April 9, 2025 rate filing, the USPS announced its proposed Annual Promotions and Incentives for 2026. The lineup includes some changes from this year’s program, including a new promotion, Catalog Insights, which would start in July 2025 if approved. USPS promotions are a great way for magazine and catalog publishers mailing by Marketing Mail Class to mitigate postage rate increases.
Overall changes to note:
- Four primary promotions (Integrated Technology; Tactile, Sensory & Interactive; Continuous Contact; and First-Class Mail Advertising) will each provide a 5% discount to the mailer (increased from 3% and 4%).
- One new primary promotion, Catalog Insights, will yield a 10% discount (AND will be added for 2025). More info below.
- The Reply Mail IMbA promotion will not be offered in 2026.
- Both Informed Delivery and Sustainability remain Add-On Promotions, each providing a 1% discount. Use one or both, but only in addition to a primary promotion.
The new Catalog Insights primary promotion will provide a 10% discount for qualifying catalogs, which must be at least twelve pages, bound, include a list of products or services offered, and allow an order to be placed. The discount applies to every piece of catalog mail in a mailing, with no minimum volume requirements. Qualifying Marketing Mail Letters, Flats, and Parcels will be eligible for the discount, which will run from Oct. 1, 2025 through June 30, 2026. The registration period is Aug. 15, 2025 – June 30, 2026. This significant discount enables qualifying catalog mailers to effectively offset the July postage rate increase.
For more information:
- Listen to the recent USPS July 2025 Market Dominant Price Change Webinar and refer to webinar slides 4-8.
- Reference the rate filing, document pages 45-51.
2026 Promotions Calendar:
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