March 6, 2025
Enroll in the United States Postal Service’s Integrated Technology Promotion for any consecutive six months in 2025 to Save 3% on Marketing Mail magazine postage. Registration is ongoing. The Mobile Shopping and AI options are LOW-HANGING FRUIT.
Mobile Shopping: Link from your print magazine (via QR Code or digital watermark) to your mobile-optimized website where a users can purchase a product or make a donation.
AI: Your magazine includes copy or images that were created by leveraging generative AI tools. The copy can be a call to action, directional copy, or supporting text (of at least one sentence). If qualifying for images, there must be at least one, and it must be clearly related to your mailpiece messaging.
Check out the USPS Guidebook for details. Or email us at info@lanepress.com.
2025 Integrated Technology Guidebook