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Participating in the USPS Tactile, Sensory, and Interactive Promotion can save you money NOW.

With this promotion, the USPS provides a discount to marketers for using innovative techniques and treatments on their mailpieces to drive response. Let us help you enroll and save 5% on the postage for your entire magazine mailing.

Runs: Now through July 31, 2024

Applies to: Marketing Mail (Standard), including Nonprofit. Periodicals Class is not eligible.

The promotion is awarded to mailers who use:

  • Specialty Inks (including metallic ink)
  • Sensory Treatments (texture, scent)
  • Interactive Elements (such as dimensional folds)

The good news? Under the Sensory Treatments category, the USPS has included many of the paper stocks and cover finishing treatments magazine publishers commonly use.

Are you planning a print project between now and July 31, 2024 that includes one of the following:

  • A cover coating that provides texture?
    • Soft Touch
    • Reticulated UV
    • Grit
  • A cover coating that provides protection?
    • UV gloss
    • UV matte
    • UV Dull
    • Varnish
  • A gloss or matte paper stock? (many qualify!)

If so, we can help by submitting your upcoming print jobs to the USPS for approval.

Please note that gloss stocks will not qualify for this promotion in 2025, so now is your chance to grab these savings if you print on gloss stock.

For Lane Press customers, your Customer Success Manager will contact you about next steps. If you’re not a customer but want to learn more, email us at

USPS 2024 Tactile, Sensory & Interactive Guidebook

Mail Smart, Save Big!