June 5, 2025
Save on postage and mitigate rate increases is by utilizing the USPS Annual Promotions program. It’s not too late to save in 2025. Three “Primary” promotions and two “Add-On” promotions fit magazine/catalog publishers mailing by Marketing Mail Class and are running through December.
Primary:
(can use one at a time)
- Integrated Technology: Incorporate mobile shopping and other technologies (e.g., QR Codes) into your mail pieces to engage readers.
- Reply Mail IMbA: Encourages Qualified Business Reply Mail (QBRM) customers to adopt IMbA, saving 3% on Static IMbA and 6% on Serialized IMbA.
- Catalog Insights: Newly added, provides a 10% discount for qualifying catalogs, which must be at least twelve pages, bound, include a list of products or services offered, and allow an order to be placed. Promotion starts Oct. 1, 2025.
Add-On:
(can use one or both along with a primary)
- Informed Delivery: Enhance the value of physical mail pieces by creating an additional touchpoint via digital content.
- Sustainability: Demonstrate that paper used for the eligible mail pieces is responsibly sourced/sustainably produced and bears certification from a recognized entity.
Details at USPS PostalPro: USPS Mailing Promotions
If you have any questions, contact us.
Mail Smart! Save Big!
Click for full view