This kit, from the nonprofit Institute for Advertising Ethics (IAE), provides resources designed to help you showcase your sustainability efforts authentically and transparently while avoiding common pitfalls of greenwashing. The tools include an integrity checklist, a guide to prevention mechanisms, and a multiphase strategy plan template. Up your game further by taking IAE’s new Green Shield Course, a social science-guided training and certification course that aims to improve the integrity of environmental advertising and communications. Free. tinyurl.com/GreenwashToolkit