July 15, 2025
The 2026 calendar of promotions is now available, and it’s not too early to start planning. There will be five Primary promotions and two Add-On promotions. Three of the five promotions are applicable to magazine/catalog publishers mailing by Marketing Mail Class.
Primary:
(can use one at a time)
- Integrated Technology: Incorporate mobile shopping and other technologies (e.g., QR Codes) into your mail pieces to engage readers.
- Tactile, Sensory & Interactive: Drive engagement by using print innovations in paper, inks, interactive elements, and finishing techniques.
- Catalog Insights: Provides a 10% discount for qualifying catalogs, which must be at least twelve pages, bound, include a list of products or services offered, and allow an order to be placed.
Add-On:
(can use one or both along with a primary)
- Informed Delivery: Enhance the value of physical mail pieces by creating an additional touchpoint via digital content.
- Sustainability: Demonstrate that paper used for the eligible mail pieces is responsibly sourced/sustainably produced and bears certification from a recognized entity.
The USPS is boosting the discount rate for primary promotions from 3-4% in 2025 to 5% in 2026. The exception is the Catalog Insights promotion, which will yield a whopping 10% discount (learn more below).
Game Plan
If you plan for 2026 wisely, you can save 7% on your complete mailing(s) ALL YEAR LONG by first combining Tactile, Sensory & Interactive (primary) with both Informed Delivery and Sustainability (add-on) for Jan-June, and then combining Integrated Technology with Informed Delivery and Sustainability for July-Dec. This is just one way to maximize your savings.
Details at USPS PostalPro: USPS Mailing Promotions
Mail Smart! Save Big!
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