The Lane Process
We’re about two things: making the best magazines possible and making it easy for publishers to work with us. Here we share some of our secrets.
Mailing List Mistakes: 7 Common Problems That Will Hamper Your Delivery
By Jason Kiefer
Mailing Systems & Postal Affairs/Lane Press
The key to getting your publications expeditiously into the hands of your […]
No One Likes Wrinkles: How to Avoid Fluting in Your Magazine
If you’ve been in magazine publishing for any length of time, you’ve probably seen fluting. It’s when a page […]
Knockout Type: How to Make It Pop
Q: I notice that white knockout type in folios sometimes looks slightly red. How can I avoid this in […]
6 Common Questions About Intelligent Mail Barcode
By now, you’re surely familiar with the Postal Service’s Intelligent Mail Barcode (IMb). At the very least, you’ve heard […]
Communicating Redesign Aspirations: A Sample Scope of Work Letter
Even editors can be at a loss for words when it comes to expressing their needs for a magazine […]
8 Designers with an Eye for Alumni Magazines
Thinking about embarking on an editorial and/or visual overhaul of your alumni magazine? Here’s a short list of designers […]
White Paper: The Transformation Mandate
Association publishers: Do you look at the typical lifecycle of memberships in your organization? And, do you strategically plan […]
What’s TAC and Why Should You Care?
“Total Area Coverage” – or TAC for short – refers to the amount of ink coverage called for in […]