June 14, 2025
The US Postal Service officially announced its new Catalog Insights promotion yesterday. This primary promotion will provide a 10% discount for qualifying catalogs, which must be at least twelve pages, bound, include a list of products or services offered, and allow an order to be placed. The discount applies to every piece of catalog mail in a mailing, with no minimum volume requirements.
Qualifying Marketing Mail Letters, Flats, and Parcels will be eligible for the discount, which will run from Oct. 1, 2025 through June 30, 2026. The registration period is Aug. 15, 2025-June 30, 2026. This significant discount enables qualifying catalog mailers to effectively offset the July 2025 postage rate increase.
Check out the USPS Guidebook for details: 2025-2026 Catalog Insights Guidebook. Or email us at info@lanepress.com.