Print & Probability
Using print strategically to increase the odds of reader engagement.
By Jeff Joseph
Print serves as an essential component of the Luckbox magazine […]
What Are You Telling Your Customers About the Paper Shortage?
March 2, 2023
The height of the pandemic is behind us. The supply chain is moving again. Why are paper […]
Newsstand? Is It as Terrible as Advertised?
November 29, 2022
Editor’s Note: In this piece, Joe Berger provides excellent—specific and actionable—advice for publishers who are considering or […]
New and Returning USPS Mailing Promotions
December 2, 2022
In addition to approving the January 2023 postage rate increase, the Postal Regulatory Commission (PRC) also approved […]