Advertising sales is a challenge every issue. Subscriptions and single-copy sales are slipping. Reader engagement and loyalty are harder and harder to maintain.
Really, everything. The magazine, events, social media, video, digital publishing, you name it. Everyone on my staff wears too many hats.
The print looks tired and cheaper than ever before. The images seem gray or dirty or hollow. My printer sees it in terms of quantity and not quality.
Vendors don’t seem to care, especially about magazines. My magazine is merely another “job.” And if it stands out in any way, I’m penalized for it.
Everything is more expensive. Paper prices have risen even faster than my margins have fallen. And the post office is out to get magazines like mine, plain and simple.
Mentoring? Nope. Industry forums? A walled garden. Conferences? The same talking heads. Resources and guidance from vendors? Not from mine.
We know. We hear this every day from publishers like you. And we do something about it.