Our Blog

Our Blog

From our sales reps to our shipping managers, we have insight about how to make your jobs easier and your publishing efforts more successful. Tune in.

“Us too!”: How to Avoid the Echo Chamber Effect

By Matthew Dewald
Editor/University of Richmond
I was in a meeting with a faculty member the other day who has been […]

Alumni Magazines: Print vs. Online Publishing, Part I

By Betsy Robertson
National Account Executive/Lane Press
There’s an elephant in the room, and its name is Bostonia.
Published three times a […]

How to Sell to Me – And Probably Many Others

By David Briggs
Vice President, Sales and Marketing/Lane Press
It’s a fun time of year—full of promise. In particular, it’s when […]

Alumni Magazines: How to ‘Win the Sort’

By Betsy Robertson
National Account Executive/Lane Press
In a world where “readers” have been redubbed “media consumers,” major magazines reimagined as […]

3 Steps to Attracting Readers in Print AND Online

By April Sellers
National Account Executive/Lane Press
Now is a great time to be a consumer. We have it so good, […]

Pushing Augmented Reality Beyond the Ho-Hum

By Peter Joslin
Finishing & Distribution Manager/Lane Press
As you may well know, augmented reality technology links static images on a […]

Print Profitability: A New Mindset

By David Briggs
Vice President, Sales and Marketing/Lane Press
I am freshly back from attending the MediaNext Conference (formerly known as […]

How To Get Great Art for Your Magazine … On a Budget

By Betsy Robertson
National Account Executive/Lane Press
In chatting with my customers—most of whom are alumni magazine editors and designers—there’s one […]

Celebrating the Best in Communications: A Night Out in NYC

By John Maasik
National Account Executive/Lane Press
On Wednesday evening, I attended the 2014 Franklin Luminaire Awards at Pier Sixty/Chelsea Piers […]

Bring Your Magazine’s Food-Themed Issue to Life

By April Sellers
National Account Executive/Lane Press
When I sat down with Maria Henson at Wake Forest Magazine recently, she was […]