Our Blog

Our Blog

From our sales reps to our shipping managers, we have insight about how to make your jobs easier and your publishing efforts more successful. Tune in.

Sorting Through the Frenzy Over Ad Blockers

October 1, 2015

By Beth Renaud
Marketing Manager/Lane Press
Ad blockers are a strategic threat to your business. Ad blockers are not […]

Programmatic Ad Buying: A Q&A with Industry Experts

Steve Davis, President of Kantar Media SRDS, and Jim Elliott, President of the James G. Elliott Co., Inc. recently […]

Three Ways to Use Your Alumni Magazine to Woo Young Grads

By Betsy Robertson
National Account Executive/Lane Press
Despite higher education’s current obsession with electronic communication, recent college graduates are still avid […]

Why Do You Want to Launch a Mobile App?

By David Briggs
Vice President, Sales and Marketing/Lane Press
As part of my role as the VP of Sales & Marketing […]

From Spray & Pray to Educate & Engage: How One Association Transformed Its Ad Sales Program (and Results) Using Content Marketing

By Beth Renaud
Marketing Manager/Lane Press
You’ve heard a lot about content marketing—the practice of producing helpful rather than promotional content […]

To Perfect Bind or Saddle Stitch, That is the Question

By Peter Joslin
Finishing & Distribution Manager/Lane Press
Should we perfect bind or saddle stitch our book?

I hear this question […]

American University Magazine, We Salute You

By Betsy Robertson
National Account Executive/Lane Press
I pledge allegiance to the team at American University Magazine, and not just because […]

Digital First: A Radical Idea for Print Publishers

By Beth Renaud
Marketing Manager/Lane Press
For traditional publishers with a predominantly print-first workflow, the idea of going “digital first” is […]

Uncovering Readers’ Needs: The Key to Revenue Growth

By David Briggs
Vice President, Sales and Marketing/Lane Press
“The purpose of a business is to create and keep a customer.”  […]

Alumni Magazines: Print vs. Online Publishing, Part II

By Betsy Robertson
National Account Executive/Lane Press
Not long ago, college and university editors were asking themselves whether they might soon […]